The Marvelous World of Metaphors

Recognize metaphors from every angle and round up more
insight into your own innovation. Nobody can do it better than
you can!

A metaphor is a figure of speech in which a word or phrase
that means one thing is used to describe an object or ideas
to which it is not literally applicable — a ship is said to plow the sea.
Denise Shekerjian

Webster defines Metaphor:

The application of a word or phrase to an object or concept,
which it does not literally denote: in order to suggest
comparison with another object or concept, as in “A mighty
fortress is our God.”

A figure of speech founded on resemblance, by which a word
is transferred from an object to which it properly belongs to
another in such a manner that a comparison is implied
though not formally expressed, thus, “that man is a fox” is a
metaphor; but “that man is like a fox,” is a simile or
comparison.

Whenever we explain or communicate a concept by likening
it to something else, we are using a metaphor.
Tony Robbins,
Awaken the Giant Within.

Don’t let bad metaphors be a part of anyone’s master plan.
Especially yours! Change your metaphors to a process of
renewed awakening.

All of us and most businesses when advertising use
Metaphors.

“Get right to the top and reach out!” Picture a beautiful
woman mountain climber, reaching out with outstretched
arms on the top of a snow-capped mountaintop.
webseller.net

Metaphors are common groups of words, which contribute a
punch to a meaning by association.

There are different ways of defining metaphors. For instance
dictionaries explain it as a word or a phrase to illustrate a
real thing or action in its relationship to something else.

In our capacity to illustrate the importance of metaphors in
creativity we are going to use them in association as related
to the qualities which are attributed to creative people.
According to most authorities creative people have the
following characteristics. But don’t we all have them? We
hope to share ways in which you can use them to initiate your
interpretation in the transformation of your own life.

Innovative - Ideas — Change
Originality
Diversity — Versatility — flexibility - resilience
Humorous
Aware,–Focused–Committed

So let’s go and see how we can apply some of these
metaphors to each of these characteristics as applied to
creativity. It is interesting how metaphors can stimulate
thinking into so many different avenues by association.
Applying your own interpretations to metaphors can lead to a
remarkable world of similarities in your own thinking and
association to incredible dimensions.

We are all familiar with the everyday usage of popular
metaphors such as:

“Do you see?” “When you can see through the Hype!” “I’m
bursting at the seam!”
“The eyes of the customer.” Am I on a Wild Goose Chase?”
The list is endless.

Let’s start our journey into the exhilarating “constellations of
creativity.”

Ideas, Innovation, Change. Freshness.

“No idea is more than an imaginary potency, a mushroom
cloud (destroying nothing, making nothing) rising from
blinding consciousness.”
Saul Bellow, The Bellarosa
Connection.

Think of what Saul means by imaginary potency? Doesn’t
our imagination rule everything? You can interpret this in
many ways but one can imagine a mushroom in our minds,
stimulating our thinking into an expansive mushroom of
thought. For instance, another perception of mushrooming
may be illustrated by the enormous mushroom effect of the
atomic bomb rising into creative explosive productive ideas.
Aside from the devastating effect of the atomic bomb
visualize only beneficial ideas for mankind, instead of
destruction. What is your interpretation?

“In the mind-world ideas are the indestructible elements
which form the jeweled constellations of the interior life.”
Henry Miller “The creative life”

Can you picture one idea leading to a constellation, of
multiple ideas to hold sky full of them? One idea of building
on the other leading into “Who knows what?” Notice even
another metaphor “Who knows what?” Is used to explain
another thought!

“Here,/in the rule of my life/the objects keep changing.”
Anne Sexton, “The room of my life”

One of the main characteristics of creative and innovative
people is their ability for flexibility and change. In our world
that is dramatically changing so rapidly isn’t it exciting that we
can be a part of it? We are living in one of the most
exhilarating eras for creative changes in all aspects of our
lives. Thankfully most of them are good. Think of ways in
which you can become more flexible, resilient and
adaptable? Is the room in your life opening doors and
windows to let your inner self out?

“Luck never gives, it only lends.”
Anon, Swedish proverb

What are you doing to stimulate the luck in your life? Are you
ready for success? Or are you afraid of success? Many
times we don’t think about the actual fear some people have
of success. Think hard about it!

“All owned the affairs of men hang by slender thread.”
Ovid
“El Ponto”

One can relate this metaphor with simple events, changes,
and incidents and just about anything that can make the
slightest change in our lives to greatness or despair.
Thinking of the slender thread can remind one of the
metaphor, “The Sword of Domacles” when his King, in order
to remind Domacles how precarious his position in life was
at the Palace. At a banquet in honor of Domacles, the King
placed a sword directly over Domacles head, hanging by a
few horsehairs. The implication, “Just a reminder of who is
really the boss!” Couldn’t anyone of our simple deeds of
kindness be that simple strand of hair leading to the turning
point in our lives?

Originality

“They sun themselves in the great man’s light, and feel it to
be their own element.”
Ralph Waldo Emerson, speech “The American scholar,”
Harvard college, Aug. 31, 1837. (They as the masses and
the herd)

Isn’t it interesting how Emerson conveys the thought that most
people in this world will bask in the accomplishments of all
those marvelous creative and innovative risk takers? It’s a
wonderful experience instead of “following the leader, to
being the leader.” A good feeling is when you are the
contributing mentor and “the masses and the herd” bask in
your contributing greatness to their dignity and welfare?
What’s wrong with you being their best coach?

“And this I swear by blackest brook of hell,/I am no pick-purse
of another’s wit.”
Sir Philip Sydney, “Sonnet 74″Astrophel & Stella.

It appears somebody accused him of pilfering an idea as
many other writers, artists, coaches and just about everybody
else has borrowed from somebody else.
When Dad belonged to the National Speakers Association,
he conveyed to us a common statement. “When the speaker
borrows a quote or idea from one speaker, that’s stealing but
when he borrows from a whole group of speakers, that’s
research!”

We should be grateful that we can contribute to somebody
else’s creativity by the letting them copy from us?

==============================================

Diversity

“Every human being is a colony.”
Pablo Picaso’s Epigraph

The uniqueness of metaphors is the meaning it has only to
you and what perceptions it conjures in your imagination!

Jog your memory as to what the colony of your life is? What
makes up the different colonies within your life that stimulates
the different worlds of your imagination. It could be family,
associations, work, hobby or just about anything that is
empowering and having that phenomenal, enrapturing and
energizing effect in your life?

What does this overused metaphor still mean to you?
“Variety’s the spice of life, that gives it all its flavor.” William
Cowper, “The Timepiece”
What type of variety do you have continuously adding to
wonderment and resourcefulness?

==============================================

Flexibility

“The rulers (in Japan) our politicians and large businesses.
The ruled our everyone else, the “Grass people,” so apathy
termed because they bow in whatever direction the wind
blows.”
Reiki Hatsumi

Are you one of the “Grass people?” Are you one of the
media junkies who let’s the newspapers, TV news, Internet-
ions, headlines and all the other distractions vying for your
mind, direct you to the way their wind blows? Think of the
enormous possibility of flexibility you can choose to have?

“Of course you don’t change a persons nature you retouch it.”

Andre’, “Home Port Maurois”

Isn’t it nice that you can still make choices?

You can choose to change.

You can choose to grow.

You can choose to be your own person.

You can choose love.

You can choose to be creative.

You can choose all of your own choices.

“You must learn to drink the cup of life as it comes, Connie,
without stirring it up from the bottom. That’s where the bitter
dregs are.”
Agnes Sligh Turnbull, The Rolling Year

Have you ever thought of all of the bad memories,
experiences and episodes in your life that you may be stirring
“The bitter dregs” each day that detract from your potential
creativity and innovation?

==============================================

Humor, Wit

“A sense of humor is the pole that adds balance to our steps
as we walk the tight rope of life.”
Anon

Humor is a learned experience. Learning to laugh can be
taught to anyone. It only takes a change of your perception.
Humor is one of the chief characteristics, as related by some
authorities, stimulating our creativity and innovation. Humor
is also great for your health. It not only stimulates your
immune system but it also energizes our brain cells with
those funny little chemicals that make life more interesting.

“Wit ought to be a glorious treat, like caviar. Never spread it
about like marmalade.”
Noel Coward

“Humor is really laughing off a hurt. Grinning at misery.”
Bill
Mauldin

“Laugh at yourself first, before anyone else can.”
Elsa
Maxwell

Awareness

‘Voynitsky: We used to think of you as almost superhuman,
but now the scales have fallen off my eyes and I see you as
you are.’
Anton Chekhov, Uncle Vanya

Think of yourself with whatever blinders you have covering
your eyes? Each of us perceives everything differently. Of
course, this difference in our perception is what makes us so
unique.

But depending on our background and images planted by
sources even unknown, we may have scales, like some
animals, over our eyes. Removing these scales over our
eyes creates our awareness to the awakened mind.

“On the surface, life is much the same as before…But it is
through-the-looking glass world.”
Jeffrey Schmalz, The New York Times, December 20. 1992

Some awareness leads to an allusion as to how we see our
world. How do you see your world?

What is wrong with creating beautiful allusions of what some
people call the “Real World?”

We all experience the awareness of our “Real World” daily
but why not change your world?

“Be the change you want to see in the world.”
Gandhi

Copyright © 2005 Ted Borgeas, All Rights Reserved
Ted Borgeas, Author, 35 years Self-Coaching Yourself.
Helps people get insight on Career & Life Transitions.
Email for free 30 minute intro phone coaching session.
E-zine: SELF-COACHING YOUR INTELLIGENCES.
E-mail: ted@atborgeas.com website: www.atborgeas.com
Phone: 619-235-9393

You have permission to publish this article electronically or in
print, free of charge, as long as the bylines are included. A
courtesy copy of your publication would be appreciated.

EzineArticles Expert Author Ted Borgeas

We have all heard from the financial gurus, grow with “Other Peoples Money.” Ted believes and lives on the premise cultivate and enlighten “Other Peoples Youth” it nourishes your own youth.
Dr. Ted’s mutiple careers include being a prominent Keynote speaker. A proponent of “It ain’t Braggin’ If you’ver done it” one of his books.
His latest book is “Grandpa is a Giggle” How to turn Adversities into Adventures! 8 books are on amazon.com under Borgeas. Loves to hear from everybody and answers all mail.

email: ted@atborgeas.com
Website: http://www.atborgeas.com

Dr. Ted Borgeas is a 75 year old retired Foot Surgeon-Podiatrist who is a master of transcending through life transitions and piggybacking careers and attitudes to success.

He limits his coaching to Doctors and other professionals. Dr. Ted had been a Podiatric consultant inside a Federal Prison for 15 years and inside a state mental hospital for 7 years. The author of 11 books, 8 books on amazon.com.

Affiliate Alternative; Google Adsense

The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine’s clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google’s Adsense program allows approved websites to dynamically serve Google’s pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google’s spider parses the adserving website and serves ads that relate to the website’s content. While the Google’s Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website’s color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don’t fit well into the overall website design.

sample modified to match sites color scheme:

http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:

http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:

http://www.police-supplies.com (scroll to the bottom)

http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain’s ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don’t exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Selling Online - Repeat Your Success Story In Other Markets Too!

You are already successful in selling your goods online! But chances are that you may run into trouble, if you forget to think about your future marketing. Why?

1. Competition on the Internet is heated! Competitors are not confined to your county or country but they are all over the world. With globalization moving at a glaring pace, the online market is all set to face stiff competition from the most unexpected quarters.

2. Internet marketing campaigns are becoming increasingly expensive. Many small companies can’t afford to spend the required money to promote their goods and services.

3. A negative consolidation effect takes place. Small sellers are going to be eaten up by large players, which are able to survive with lower margins as they can afford to use higher employment of capital. Simply reducing prices and selling more quantity is fine for them but not for the small company.

If you are selling on Ebay you may have noticed, that bids are often going down with margin of profits taking a dip. Thinking about the reasons will help to understand the danger for your business.

It’s just the right time to find out, how to stay ahead of competition, how to improve your business - and how to sell more successful internationally! Don’t wait until it is too late and make sure, that your business strives forward and ensure your income for the months and years to come.

So what can you do? How about to repeat your SUCCESS STORY in Germany too!

It’s high time to break into new markets where you can make a head start and Germany is one of the largest markets in Europe.

Some good reasons to do business with Germans:

# Germany is eBay’s largest market outside the U.S.

# The Federal Republic of Germany is the economic powerhouse and the biggest market of Europe.

# More than half (58%) of the 82.6 million people are internet savvy and it is good idea to cash in on this opportunity.

# About 42% of internet users from Germany have an online bank account. This rate is much higher than that of UK and USA.

# You can do transactions in Euro and convert them easily into US$ with Paypal

# The German market can act as a springboard to markets in Central and Eastern Europe.

How safe is it to enter a new terrain?

You must have already asked this question! Language, nationality, culture, ethics and above all certain prejudiced views about Germans must have gone through your mind. If you need to take on the international competition that is in store from nations like China, India and other upcoming markets you need to shed all your inhibitions.

Everyone does business for profit, with profit at its lowest level there are only two ways out either quit business or boldly venture into markets with lot of untapped potential. You perfectly know how to do your business but in a new market you need a helping hand to sort out unforeseen irritants.

Language barriers? Forget about them!

You are successful in your business in your hometown greatly because you just know the local culture and social behavior and of course it goes without saying that you will see a different people with different customs in Germany. And yes, without a clearly defined action plan, your business with Germans may/will not bear the same fruits of success. Your customers will have a number of queries to be answered before making a decision. Communication in German language is a must and this was a huge problem - until now!

Sell2Germany is a new service, dedicated to bridge communication barriers. They help you to communicate to German customers in German language.

Sell2Germany has identified the potential of Germany as the biggest market in Europe. They offer existing solutions such as email translations, document translations or customer telephone calls to bridge all language barriers and make communication to German customers an ease.

Sell2Germany also offers a brand new e-book, full of valuable information called ‘Selling online - repeat your Success in Germany too’

The topics you will read about are:

1. Steps to let you sell on eBay Germany within two working days.

2. How to set up documents like terms of service, return policy, winning bidder notification, payment reminders and auction descriptions in perfect German language.

3. How to receive and reply email communications from your German customers and provide customer support in German language without speaking German yourself - forget the difference in language and customs.

4. Which are the best listing tools to post your auctions to eBay Germany

5. Payment method comparison: What method works, what not.

6. Shipping: How to ship securely and get your merchandise insured.

7. Taxes: How to deal with them when delivering to Germany.

8. Legal issues: What you have to consider when selling to the German market

9. How to handle returns.

10. Whom to ask for free, when having additional questions.

You can download this valuable PDF e-book for free at:

http://www.sell2germany.com/howtoselltogermany.pdf

Copyright

© 2005 Arno Buschmann - All rights reserved. You are free to use this material in whole or in part in pint, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

Arno Buschmann is the author of the brand new e-book “Selling Online - Repeat Your SUCCESS STORY on eBay Germany too!”. His website http://www.sell2germany.com offers several services such as email translation, document translation and customer telephone calls to make the communication process to German customers an ease.