Search Engine Optimization

Search engine optimization is the very key to all website
success, and has been a driving force in gaining traffic for my
blog/site. It is key for every website to have a search engine
presence or you will not get the traffic that your site really
deserves, and this goes for both websites and blogs. The reason
that I am writing this article is that I was on a call with this
guy that was asking many different questions about his website,
and he was telling me how he was able to successfully optimize
his website for Google, but was lacking the traffic from Yahoo!
and MSN, that he felt would be nice to receive.

This leads me to another point. Every single search engine is
different, and this may seem like a ridiculous statement because
they are ‘work’ the same way, as in, you search for a keyword
and it brings up all related content that it finds. But I guess
the real question is, how do they retrieve the content? That is
exactly my point, and that is the difference. Although every
search engine works the same way, they gather content
differently, there search spiders work differently. For the most
part it seems that Google is a step above the rest when it comes
to massive content searching, and seems to reveal the more
relevant searches.

Now that we know how search engines work, let’s look at some
ways to help you improve your search engine presence.

The most obvious but not always talked about way to give your
search engine rank a life, would have to be search engine
submission. It is very possible to submit your site or blog into
search engines through very simple submission forms. This is
sometimes a quick way to get your site indexed but not always.
Google, and Yahoo! offer this service, but there are no
guarantees on the amount of time it will take them to index your
site. This isn’t always required because there search spiders
will eventually find your site and index its content. The use of
Meta Tags is of high important in the last sentence, and we’ll
go over that a little later. Here are a couple sites that will
help you submit your site.

TARGET="_blank" rel="nofollow">AddMe.com
HREF="http://www.submitexpress.com/" TARGET="_blank" rel="nofollow">Submit
Express

Another great way to have search engine spiders crawl your site
quicker is have a webpage devoted to links. In other words,
create an entire page that has nothing but links to your pages,
this is otherwise known as a sitemap and is a great optimizer
once it gets indexed. I would highly suggest this, as it is good
traffic booster. You can actually find neat little applications
that will do this all for you.

TARGET="_blank" rel="nofollow">Pingoat Google Sitemap Creator

There are several tags that you can place in your head tag that
will also help search engines see and index you properly. The
first that we will discuss is the tag </TITLE$gt; This<br /> tag has an opening and a closing, and the middle is replaced<br /> with the title that you wish to display on your site. This is<br /> best used when it has the title of your site, and a very, very<br /> brief slogan, or saying of your site. The final two tags are<br /> <META> tags, and look something like this:</p> <p><META NAME="keywords" content="I, would, place, my, keywords,<br /> here"></p> <p><META NAME="description" content="I'm going to describe my site<br /> here"></p> <p>These two tags are exactly as they seem, all you need to do is<br /> fill in the content will relevant keywords and the description<br /> of your site, and place the tags below your <TITLE> tag in the<br /> <HEAD> tag. When choosing keywords you may want to consider<br /> ’specific keyword phrases’ and not so much ‘keywords’, why?<br /> Well, due to many people using one words in there keywords,<br /> there is a strong competition for some keywords, and will make<br /> it more difficult for search engines to see you. Your best bet<br /> is to think as if you were searching for something and be as<br /> specific as possible.</p> <p>Content is king nowadays, so if you’re going to have a<br /> functional website, than you’re definitely going to want to have<br /> a lot of content that will grab your visitor’s attention. Which<br /> in turn, will grab a search engine spiders attention, because<br /> they read your content as well, and they love it when you<br /> provide a lot of content on your webpage’s. That is actually why<br /> blogs have become so successful, because blogs are all about<br /> content.</p> <p>Having sites link to you is a great way to increase your page<br /> rank which will in turn provide you with a great search engine<br /> position. What you’ll want to do is find sites that you closely<br /> related to your own and then have then place a link to your<br /> site, and of course you will place a link to their’s on your own<br /> site or blog. The reason that you’ll want to place links on<br /> websites that are relevant to yours is because it provides you<br /> will more targeted traffic in which they will want to read the<br /> content on your site, so they will want to stay for a while and<br /> even return often.</p> <p>Although search engine is a great way to gain traffic, a great<br /> content laden website is also important. My Suggestion would be<br /> to create a great website that you yourself would like to visit,<br /> and build off of that, gain friends in the same industry that<br /> you are in, and go from there. It’s all a game in my opinion,<br /> it’s just who does it best that will come out on top.</p> <div class="entrymeta"> May 27th 2008 Posted to <a href="http://silvercrosshair.com/archives/category/onlinewebresources/" title="View all posts in Online Web Resources" rel="category tag">Online Web Resources</a> </div> <p class="comments_link"> <span>Comments Off</span> </p> </div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://silvercrosshair.com/archives/2008/05/27/search-engine-optimization/" dc:identifier="http://silvercrosshair.com/archives/2008/05/27/search-engine-optimization/" dc:title="Search Engine Optimization" trackback:ping="http://silvercrosshair.com/archives/2008/05/27/search-engine-optimization/trackback/" /> </rdf:RDF> --> </div> <div class="entry"> <!-- <h2 class="entrydate">May 12, 2008</h2> --> <h3 class="entrytitle" id="post-123"> <a href="http://silvercrosshair.com/archives/2008/05/12/instant-relevant-web-site-content-no-its-not-a-bot/" rel="bookmark"> Instant Relevant Web Site Content - No It’s Not a Bot </a> </h3> <div class="entrybody"> <p>In about the Time it takes to Watch a Reality TV Show<br /> (About 1 Hour) I added 10 Pages of Relevant Content to my<br /> Web Page without a Bot.</p> <p>Adding content to your Page Fast is Easy with the Use of<br /> Free Articles you Can Reprint. The Advantages of using<br /> Reprinted Articles</p> <p>1. Dynamic Relevant Content Fast (Search Engines Love Content)<Br><br /> 2. Reciprocal Links To You (See Step 6 Thank the Author)<Br><br /> 3. Great Way to Promote an On or Off Line Business<Br><br /> 4. People Friendly Content<Br><br /> 5. Well Written Professional Content</p> <p>1 - What Do You Want to Promote<Br><br /> The First thing you need to Do is Decide what you Want to<br /> Promote. In this Example we are Promoting a Pre Launch of a<br /> Home Based Business Web Site that will allow you to earn<br /> Multiple Streams of Income and at the Same Time be entered<br /> to win a $200,000 Dream Home over and over again.</p> <p>2- Find a Reprintable Article<Br><br /> Do A Google Search on your Topic in this Case “Home<br /> Improvement Articles”. Most Places that accept Article<br /> Submissions have free Reprint Articles. Or you can Refer to<br /> an Article Submission Directory.</p> <p>3- Use Your Template<Br><br /> Create an Article Template or Find one one the Web. Now<br /> Just Cut and Past the Article into your Template. Don’t<br /> Forget to add your Promotional Material to your Template.<br /> Be Sure and have a Resource Box or Related Content Box in<br /> your Template with Links to what you are Promoting.</p> <p>4 - Add Title Meta Data<Br><br /> Now Add the Article Title to your Title /Title Meta Data.<br /> Simply cut and paste the Article Title and Place in the<br /> Title block of the head /head part of your web Page. Also<br /> it is a Good Idea to surrond your Title with h1 /h1 Tags</p> <p>5- Add Description Meta Tag<Br><br /> Add a Description of Your Article in Description Meta Tag<br /> Just scan the article and somewhere near the top if it’s a<br /> well written article you should some a sentence or 2 that<br /> describes the article. Cut and Paste this Sentence and<br /> place them in your Description Meta Tag Block.</p> <p>6 - Thank The Author<Br><br /> Send a Thank you letter to the Author. Be sure and Let the<br /> Author know where there article is Published. You may even<br /> want to invite the Author to feel free to use one of your<br /> Articles and maybe give him/her a suggestion or 2 of an<br /> article they maybe interested in. If the Author uses one<br /> of your Articles - Guess What you now have a Link Back to<br /> your Web Page.</p> <p>7 - Blog and Ping<Br><br /> You Do have a Blog if not read an article on how to create<br /> a Blog Table of Contents Don’t forget to use Pingomatic to<br /> Ping all the Block Search Engines.</p> <p>Expert User Tip<Br><br /> If you plan on adding more then 1 Article It is best to<br /> create one Blog Entry for all the Articles and then Ping.<br /> In This Example an Article Compilation List was<br /> created and then the Blog Entry simply Refereed to the<br /> Article Compilation</p> <p>Once you have your article template set up there is no<br /> reason you can’t add 5-10 articles in an hour or less.<br /> Repeat this process 2 or 3 times a week and drive massive<br /> exposure to yourself and whatever you are promoting.</p> <div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="60" width="39" src="http://ezinearticles.com/members/mem_pics/Mike-Makler_8777.jpg" border="0" alt="EzineArticles Expert Author Mike Makler"></div> <p>Mike Makler has added over 100,000 Members to his organization. For more Tips and Articles from Mike on how to Start, Promote and Earn Money with an Online Business Visit - <a href="http://www.ewguru.com/hbiz/table-of-contents.html" rel="nofollow">http://www.ewguru.com/hbiz/table-of-contents.html</a></p> <div class="entrymeta"> May 12th 2008 Posted to <a href="http://silvercrosshair.com/archives/category/onlinewebresources/" title="View all posts in Online Web Resources" rel="category tag">Online Web Resources</a> </div> <p class="comments_link"> <span>Comments Off</span> </p> </div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://silvercrosshair.com/archives/2008/05/12/instant-relevant-web-site-content-no-its-not-a-bot/" dc:identifier="http://silvercrosshair.com/archives/2008/05/12/instant-relevant-web-site-content-no-its-not-a-bot/" dc:title="Instant Relevant Web Site Content - No It’s Not a Bot" trackback:ping="http://silvercrosshair.com/archives/2008/05/12/instant-relevant-web-site-content-no-its-not-a-bot/trackback/" /> </rdf:RDF> --> </div> <div class="entry"> <!-- <h2 class="entrydate">May 10, 2008</h2> --> <h3 class="entrytitle" id="post-120"> <a href="http://silvercrosshair.com/archives/2008/05/10/top-ten-tips-to-a-great-website/" rel="bookmark"> Top Ten Tips to a Great Website </a> </h3> <div class="entrybody"> <p>1. Easy - Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Don’t we all want everything to be easy? This is a buzzword for sure.</p> <p>2. FREE - yes, put this word in big, bold capital letters at least once on your home page. Everyone can give something away for FREE. The Internet was built on the premise of FREE. What can you give away for FREE?</p> <p>3. Today - Why delay? Order today! Now is good, today is better! This word invites the visitor to take action today. Tell them why today is better than tomorrow and that’s even better. Encourage them to buy from you today.</p> <p>4. Buy - Yes, tell them to buy or take action. Use this word and make this prominent on your site. Order, Buy, Subscribe or Call is all action-oriented words that educate the visitor on where to click to “buy”.</p> <p>5. Questions - Ask a question to get a response or interaction from a visitor. Use emotional words within the question to get a greater reaction. Which sounds better: “Make those hits multiply like rabbits.” or “Are your hits multiplying like rabbits?” See the difference?</p> <p>6. Bullet Points - People tend to scan rather than read when they are online. Bullet points are good because they separate the text and are easy to scan quickly. Statistics show that odd numbered bullet points work best using 3-5 rather than 4-6.</p> <p>7. Tell a Friend - Encourage your online visitors to spread the word about your site. Ask them to refer a friend and make it easy for them to do this.</p> <p>8. Benefits - Don’t tell me you’ve been in business for 25 years, tell me what that many years of experience is going to do for me. What makes you special? How will I feel when working with your company? What type of experience am I going to have that is different from your competitors?</p> <p>9. Sign Up - OK, it’s two words, but they really work. Sign up for our free ezine; sign up for our secrets, tips or free sample. By having the visitor “sign up” you get their email address and maybe more if you have them fill out a short form. This gives you permission to market to them in the future. These are the people who are truly interested in what you have to offer.</p> <p>10. Thanks - Yes, make sure to thank your online customer or potential customer for stopping by your site, placing the order or signing up. People thrive on appreciation. One company I deal with online, goes a step further and sends a handwritten thank you note every time I place an order.</p> <p>10.5 Bonus - Include a special bonus for your visitors. This could be a bonus offer when you order two for one or a bonus report or a bonus coupon. Visitors love extras!</p> <p>You’ve got to sell your site with WORDS because the visitor is sitting in front of a screen instead of meeting you face-to-face. The right amount of words and the way you say it is so important. Have fun playing with words on your web site and start seeing results today!</p> <div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="90" width="89" src="http://ezinearticles.com/members/mem_pics/Anita-Larson_17844.jpg" border="0" alt="Anita Larson - EzineArticles Expert Author"></div> <p>Anita Larson, The Web Muse & Co., <a href="http://www.thewebmuse.com" rel="nofollow">http://www.thewebmuse.com</a><br /> Creating websites and marketing strategies to attract your ideal clients.</p> <div class="entrymeta"> May 10th 2008 Posted to <a href="http://silvercrosshair.com/archives/category/onlinewebresources/" title="View all posts in Online Web Resources" rel="category tag">Online Web Resources</a> </div> <p class="comments_link"> <span>Comments Off</span> </p> </div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://silvercrosshair.com/archives/2008/05/10/top-ten-tips-to-a-great-website/" dc:identifier="http://silvercrosshair.com/archives/2008/05/10/top-ten-tips-to-a-great-website/" dc:title="Top Ten Tips to a Great Website" trackback:ping="http://silvercrosshair.com/archives/2008/05/10/top-ten-tips-to-a-great-website/trackback/" /> </rdf:RDF> --> </div> <div class="entry"> <!-- <h2 class="entrydate">May 7, 2008</h2> --> <h3 class="entrytitle" id="post-114"> <a href="http://silvercrosshair.com/archives/2008/05/07/salehoo-cheap-high-back-saddles-wholesale-prices/" rel="bookmark"> Salehoo Cheap High Back Saddles Wholesale Prices </a> </h3> <div class="entrybody"> <p>Salehoo: Wholesale And Retail Candy Distributors<br /> You will need software that allows you to burn CD’s. Most computers these days will have software already installed that you can use. For example, you can use windows media player, which comes standard with windows. There are also free downloads for ripping CD’s so you can always find one to use if you don’t already have something. The directories justify the cost of the list by saying that their list has the best suppliers and not only that they have been verified and they accept secure payment methods.</p> <p>SaleHoo also purchases off them and reviews each supplier in depth afterwards While your catalog can be in print or online it is crucial that is clear and informative. Retail entrepreneur use this platform to get connected to a host of reputable and legitimate suppliers </p> <p>Salehoo Wholesale Make Up Brush Sterling Silver Handle:<br /> Lighters come in a small cardboard counter display. You get all of the same kind in every display. You get from 12 to 30 lighters in each display, depending on the size of each lighter.</p> <p>Personally I’ve started selling electronics brought from wholesalers located in China. With SaleHoo you can rest assured that you have contacted the best genuine wholesalers and distributors. See <a href="http://www.salehooreviewed.info">Salehoo Reviews</a>.</p> <div class="entrymeta"> May 07th 2008 Posted to <a href="http://silvercrosshair.com/archives/category/bizopps/" title="View all posts in Biz Opps" rel="category tag">Biz Opps</a>, <a href="http://silvercrosshair.com/archives/category/marketsmarketing/" title="View all posts in Markets + Marketing" rel="category tag">Markets + Marketing</a>, <a href="http://silvercrosshair.com/archives/category/onlinewebresources/" title="View all posts in Online Web Resources" rel="category tag">Online Web Resources</a> </div> <p class="comments_link"> <span>Comments Off</span> </p> </div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://silvercrosshair.com/archives/2008/05/07/salehoo-cheap-high-back-saddles-wholesale-prices/" dc:identifier="http://silvercrosshair.com/archives/2008/05/07/salehoo-cheap-high-back-saddles-wholesale-prices/" dc:title="Salehoo Cheap High Back Saddles Wholesale Prices" trackback:ping="http://silvercrosshair.com/archives/2008/05/07/salehoo-cheap-high-back-saddles-wholesale-prices/trackback/" /> </rdf:RDF> --> </div> <div class="entry"> <!-- <h2 class="entrydate">March 31, 2008</h2> --> <h3 class="entrytitle" id="post-5"> <a href="http://silvercrosshair.com/archives/2008/03/31/broadband-satellite-internet/" rel="bookmark"> Broadband Satellite Internet </a> </h3> <div class="entrybody"> <p>Broadband satellite Internet has provided hope for rural subscribers who are outside the coverage areas of most Internet service providers. Most home subscribers opt for cable and DSL Internet connections. But in areas which are not under the range of the high-speed broadband connection, or where dial-up access is extremely slow, satellite broadband Internet is a boon. The technology has been there for a long time, but it has evolved in more recent times.</p> <p>The connection does not use wire, but requires an intermediary satellite. Requests are logged through a home computer and a special satellite modem to a satellite dish, which is installed on the roof of the subscriber’s office or house. These signals are sent or received from the dish satellite to an orbiting satellite, which in turn sends or transmits information to the dish satellite at the service provider’s office. The connection speed is a little less in comparison to DSL and cable Internet connections. This can be a drawback while using certain applications, such as real-time interactive games.</p> <p>However, does not affect web surfing and sighting. A lot of these shortcomings can be overcome by using a signal amplifier, to cater to external or climatic disturbance and signal locators, to catch signals faster. Some other problems associated with satellite broadband Internet connections are that the installation charge for the dish satellite and the monthly subscription charges are a bit expensive, in comparison to DSL and cable connections.</p> <p>The satellite dish being installed outside on the roof is liable to damage due to climatic conditions like rain and high-intensity wind. The expenses required for setting up the right kind of infrastructure for the rural subscribers has been one more reason for the technological lag in this area. Despite all of these shortcomings it is the best option for those who are placed at a geographically disadvantaged condition, and the promise of a better future lies ahead.</p> <div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div> <p>Broadband Internet provides detailed information on Broadband Internet, Broadband Internet Access, Broadband Satellite Internet, Broadband Internet Providers and more. Broadband Internet is affiliated with Broadband Speeds.</p> <div class="entrymeta"> March 31st 2008 Posted to <a href="http://silvercrosshair.com/archives/category/onlinewebresources/" title="View all posts in Online Web Resources" rel="category tag">Online Web Resources</a> </div> <p class="comments_link"> <span>Comments Off</span> </p> </div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://silvercrosshair.com/archives/2008/03/31/broadband-satellite-internet/" dc:identifier="http://silvercrosshair.com/archives/2008/03/31/broadband-satellite-internet/" dc:title="Broadband Satellite Internet" trackback:ping="http://silvercrosshair.com/archives/2008/03/31/broadband-satellite-internet/trackback/" /> </rdf:RDF> --> </div> </div> <div id="sidebar"> <div id="searchdiv"> <form id="searchform" method="get" action=""> <label for="s">Search this site:</label> <input type="text" name="s" size="20"/> <input type="submit" name="sbutt" value="Go" /> </form> </div> <ul> <!-- Author information is disabled per default. 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